Today, there are over 690 million members on LinkedIn, and users are more engaged than ever on the platform. That’s the impact of an effective or ineffective LinkedIn business page. 🔎 Related: LinkedIn spills the beans on how their ranking algorithm worksĪ business’s LinkedIn page, just like their website, is a huge opportunity to present who a company is, what they do, and why people should want to follow their brand. Pretty early on, you can tell if some of the fundamental pieces are there (or not there), and base your response on that. I exited their LinkedIn business page, and at the same time, their company exited my mind.Ĭompare my experience to what you may experience with a company’s website. And, of course, there were no job listings of any kind (as I was promised).

There was no content or opportunities present for audience engagement.The information provided on the page was extremely generic.They had a nice cover photo, but it couldn’t cover up a lot of other issues with the page:

I was attending a conference, giving and taking business cards, exchanging handshakes, all the works for finding a job. I wasn’t expecting an in-person LinkedIn request.įast forward a day or two, I checked out their profile and navigated to the business page, crossing my fingers for a job opportunity and I was instantly turned off by what I found. Let’s go back to that moment of confusion I shared earlier. In many cases, businesses create a LinkedIn business page because they feel they have to, rarely embracing the opportunities it can bring. And yet, so many businesses don’t know or take advantage of what LinkedIn has to offer. It’s the hub for digital networking and building professional relationships with your peers. The platform allows you to connect with others in your field (or not in your field), share valuable content and insights, and even find your dream job. 🔎 Related: Are LinkedIn ads really worth the cost? So, here's the deal, folks - baffled as you might be now, as I was, LinkedIn is a must-have for business professionals. Over the years, I’ve realized I’m not alone. Not so long ago, this is what went through my mind when others asked to connect on LinkedIn. There are some cool job opportunities available.” “Make sure you check out our business page, too. Huh? Not a business card? Or a phone number?

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